Huveraentertainment will be holding the 5th annual South African Upcoming Music Awards which where established in 2012 to help recognize talented recorded musicians that are upcoming in the music industry. Sauma aim is to increase the outline and public awareness of the musicians that are in the development stages. This initiative has helped recognize and motivate musicians on all levels. 2018’s awards will attract more than 1500 entrants from across the country. The event promises to create a lot of interest throughout the country with the inclusion of well known musicians as mentors and to host a workshop for the nominees, where musicians can learn more about how to succeed in the music industry.