SOWETO SMALL BUSINESS MARKETING SEMINAR (info)


JOZI FM Small Business Marketing Session

 

JOZI FM will host the 2nd Annual Soweto Small Business Marketing Seminar, the aim of the seminar is to empower small businesses with marketing opportunities to market the services or products using multimedia platforms and channels.

 

The Seminar will be held on Tuesday the 21st of February 2018, 9am at Soweto Theatre, tickets to the event will be sold at Soweto Theatre box office for R150 per person.

 

During the seminar, small businesses will learn about available marketing opportunities, the use of marketing platforms, market research, things to do and not to do when marketing their services or products (Radio, Print Media, Digital Media, Out of Home Media & Events).

The seminar will also touch on the importance of financial wellness focusing on investment opportunities offered at African Bank.

The CEO of JOZI FM Mpho Mhlongo said:

  • I am looking forward to engage with local businesses and see how we can work together in marketing their services and products.
  • The seminar will give JOZI FM and its partners a better understanding of Small Business marketing needs and Challenges in order to improve our service offering and opportunities to them.

 

Considering that ten years ago:

  • Nokia was the world’s leader cellphone manufacturers.
  • Blackberry was the communications device used by most professionals.
  • MySpace was the world’s leading social network.
  • And none of the above major players are in the game anymore.

The world of marketing in 2018 has changed irrevocably from the science we learnt years ago.

 

Many of the paradigms we took for granted in the past have been disrupted never to return.

 

Soweto Small Business Marketing Seminar is organized by JOZI FM in partnership with, Caxton Urban News and Powered by African Bank.

 

Enquiries:

 

Bonginkosi Sithole

Business Development Manager (JOZI FM)

Office No: 011 982 4134

Mobile No: 073 064 0952

Email: Bonginkosi@jozifm.co.za

 

Programme:

Time PRESENTATION PRESENTER
09:00 – 09:05am Opening Prayer / Moment of Silent’s Andile Thabethe (JOZI FM Presenter)
09:10 – 09:20am Welcome / Opening Remarks Mr. Rapitse Montsho (Chairperson – JOZI FM Board)
09:20 – 09:50am Purpose of seminar  and JOZI FM Overview Mr. Mpho Mhlongo (C.E.O – JOZI FM)
09:50 – 10:20am Marketing Overview To be confirmed
10:20 – 10:50am Planning and Execution of Marketing Plan To be confirmed
10:50 – 11:20am Radio Marketing (JOZI FM)

  1. Radio Programmes
  2. Radio Advertising
  3. JOZI FM Market Research
  4. Events
 

  1. Mr. Tshepo Makgopa ( Programmes Manager )
  2. Mr. Gabriel Banda (Sales Manager)
  3. Mr Bonginkosi Sithole (Business Dev Manager)
  4. Mr. Prince Tshabalala (Marketing Executive)
11:20 – 11:45am JOZI FM Clients  Testimonials
  1. Mxolisi Dile ( Dile Attorneys)
  2. Bheki Shabangu (Siya Memorials)
11:45 – 12:00pm Out of Home Media Primedia Outdoor
12:00 – 12:15pm Print Media Caxton Urban News
12:15 – 12:30pm Digital Media To be confirmed
12:30 – 12:45pm Saving & Investments African Bank
12:45 – 13:00pm Closing Remarks Mr. Mpho Mhlongo C.E.O – JOZI FM

 

Mc’s: Lungile Masondo (Weekdays Morning Show Presenter)
& Collen Hance (Current Affairs Show Presenter).

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